Take Smaller Steps

and other brand innovation advice you probably need to hear

Fortunately, my interview with Emma at The New Rules - A Bev/Alc Newsletter went live this week and you can enjoy this as I get my feet under me and set up a new writing routine that works with my Cool New Job^TM

Emma and I chatted all things beverage innovation from colostrum drinks (eww) to why everyone is asking the wrong question when it comes to evolving your brand portfolio:

Drinks brands are doing too much

And if you’re wondering how I ended up on The New Rules Substack, it started with one of their Happy Hour Posts and a rebuttal I wrote because Emma’s text hit a nerve (in the best way) when she said “I remember when beer was just beer.” I didn’t publish it as a regular post, so if you missed it, here it is (You don’t have to read the Happy Hour Post first, but you can if you want).

A quick update if you didn’t see it on my LinkedIn is that I started a role in brand marketing at Pit Boss Grills*. All opinions are my own and do not reflect the opinions of my employer. My content shouldn’t be changing too much, except that I’ll have some additional industry perspective outside of beverage!

👕 Additionally, I just learned that 81% of self-published books never sell more than 100 copies, so now I have a new goal to beat! If you haven’t gotten yours yet, check out The Merch Blueprint on Amazon* or Bookshop.org* and send it to a colleague, friend, or family member too.